THE EVOLUTION OF PERSONALIZATION -INTERNET OF BEHAVIOR
What is Internet of Behavior (IoB)?
Internet of behavior is an adjunct of the Internet of things (IoT). IoT works by giving connectivity between data and information with different devices. IoB works using same parameters but is also add users’ behavior to get data on users’ pattern.
IoB interconnects technology to a person’s read actions for interpreting the interaction. After this, it generates patterns by using its power to affect users’ behavior. Consider IoB as a combination of three fields that is technological data and behavioral science, we can break behavioral science into four categories: emotions, decisions, augmentations, and companionship.
The IoB will challenge what it means to be human in the digital world. You could say it this way we have moved beyond merely adopting technology to considering its ramifications.
The twosome of IoT and IoB.
As we have already mentioned the correlation between IoT and IoB which evolves how and what type of data can be obtained from interaction with digital objects and devices.
Most of the companies collect data of consumers by interacting with a companies’ linked applications. There are also other ways of data collection like, from smart devices like mobile, watches, bands, speakers, and many other devices.
The organizations and companies are improvising not only just amount of data but also merge data to form patterns and use this data from the different fount. IoB can be considered as a continuous ongoing process that affects how organization will be interacting with people and processing data from a variety of sources, such as:
Customer data
Government agencies citizen data
Social media
Public domain facial recognition
Location tracking
Interacting with smart objects
Benefits of IoB
It keeps solve problems to close sales and keeps tracks of customers satisfied.
Can skip the multiple user surveys.
Analyzes the pattern and habit of customer that what they are buying.
Know your customers better than where they are shopping.
Real-time notification and guidance the users.
Government can customize support programs and new laws-related content.
